Nike Takes Us to (Hyper)School. Just For Kicks News Post.

Date: October 9, 2014.
Source: http://lifeofdad.com/blog_post.php?pid=18439.
3dMD customer Nike held Hyperschool in New York City to demonstrate their latest innovations in product development.
“Nike designers, researchers and developers start with athlete insights in order to determine their needs. From there, they unlock these athlete insights in the Nike Explore Team Sport Research Lab by looking at athlete performance data. These insights help inform next steps in apparel innovation such as materials testing, fit and flexibility analysis, and more, in order to help designers create the best apparel to protect and prepare athletes for any condition.”