Watch Willie Geist get a 3dMD model of himself at the Under Armour factory.

During his tour of Under Armour’s factory with CEO Kevin Plank, Sunday TODAY’s Willie Geist gets a 3D body model of himself created with the 3dMD technology the company uses to make custom clothes for athletes.

A first look inside the new facility where Under Armour creates athletic apparel of the future. Business Insider.

Date: July 8, 2016. Source: Business Insider. Summary: Under Armour’s new innovation lab, the Lighthouse, is a state-of-the art facility to create and test the next generation of athletic products. It will also create new capabilities for faster and more efficient manufacturing.

Under Armour Opens UA Lighthouse Manufacturing And Design Leadership Center In The Brand’s Hometown Of Baltimore. [3dMD is a best-in-class Lighthouse Development Partner.]

Date: June 28, 2016. Source: Under Armour, Inc. distributed via PR Newswire. Headline: Under Armour Opens UA Lighthouse Manufacturing And Design Leadership Center In The Brand’s Hometown Of Baltimore. State-of-the-art Facility in the USA to Serve as the Epicenter for Product and Process Innovation. BALTIMORE, June 28, 2016 /PRNewswire/ — Today, Under Armour (NYSE: UA,…

Under Armour's new innovation lab has sneaker-making robots and high-tech body scanners. Tech Insider.

Date: June 28, 2016 Source: Tech Insider. By Leanna Garfield Headline: The process of making athletic shoes and clothing has changed very little in the last half-century. Apart from industrial-sized machines that speed up production, many factories’ operations look pretty similar. Under Armour wants to reinvent the process in its giant design and manufacturing test…